Umphrey's McGee returns to the legendary Red Rocks Amphitheatre for a triple-header July 5th, 6th and 7th, 2018. The band has once again teamed up with award winning studio Flight School to bring you a limited edition "Augmented Reality" concert poster to commemorate the three-night run. Just when you thought it was safe to return to the Rocks, we've unleashed the RED ROCKTOPUS, an augmented reality creature triggered by this year's poster!
Brainchild of Flight School’s Executive Producer and Creative Director, Pete Herzog, the concept combines typewriter photography from Umphrey’s McGee’s new LP, it’s not us / it’s you
, and the Umphrey’s song “Roctopus.” Fans can insert the Red Rocktopus AR into this particular concert experience, integrating this mythological creature into their physical world to capture an image and share on their phones.
to view a behind the scenes video of the process and see how the AR experience works.
Fans can use the hashtag #RedRocktopus alongside your Rocktopus social media posts to be entered to win an it’s not us / it’s you
Masterfully printed at Baker Prints in Chicago. 7 screens 18x24 Cougar 100# cover stock. Printed in Chicago by Baker Prints. Edition of 900.
Download app: The app is available on iOS HERE
and Google Play HERE
Red Rocks merch online pre-orders will begin shipping to customers the week of July 23rd.